Three seconds. That’s the amount of time an exhibitor has to catch the eye of an attendee at a trade show. Attracting the attention of a passerby is paramount to a business’s success. Banner stands and leave-behinds, such asbrochures, are essential to delivering a successful brand-driven experience. The effectiveness of these marketing materials dramatically impacts an exhibitor’s revenue.

Hight and Tight developed a training aid that utilizes state-of-the-art pressure sensing technology to provide running backs and receivers auditory feedback when holding the football correctly to ensure they fumble less and win more. The use of eye-popping graphics, bold color schemes along with clean layouts and simple messaging, ensured Hight and Tight’s product was not ignored.