Jul - Dec 2015

Tap Room

Tasting Room & Restaurant




Tasting rooms tend to be the heart and soul of a breweries business. Not only do they create a community of culture, where local beer enthusiasts and the brewers alike can unite to discuss their favorites and the brewing process, but they’re also a significant income driver as well.

Since most breweries have tasting rooms, Mountain Town Brewing Company (MTBC) needed a way to make theirs distinguishable while still representing their heritage and independent spirit that goes into crafting each brew. Drawing upon nearby influences, such as the train track that runs directly outside the establishment and other nostalgic touches like neon, makes MTBC’s “Tap Room” a buzz, both literally and metaphorically.

Neon signKegBeer tap
Logo rendered on side of boxcar for brewery tasting room & restaurant
Good food. Great Beer. SloganDesign for Tap Room website home page on tablet
Tap Room logo rendered in foam on pint of beer
Neon open signage for Tap RoomStylized text for Tap Room MenuSandwiches menu design for Tap Room website


Jim Holton - Mt. Pleasant, MI

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