Tasting rooms tend to be the heart and soul of a breweries business. Not only do they create a community of culture, where local beer enthusiasts and the brewers alike can unite to discuss their favorites and the brewing process, but they’re also a significant income driver as well.
Since most breweries have tasting rooms, Mountain Town Brewing Company (MTBC) needed a way to make theirs distinguishable while still representing their heritage and independent spirit that goes into crafting each brew. Drawing upon nearby influences, such as the train track that runs directly outside the establishment and other nostalgic touches like neon, makes MTBC’s “Tap Room” a buzz, both literally and metaphorically.
Jim Holton - Mt. Pleasant, MI