The OTC (over-the-counter) Derivative market is cluttered with tech shops that offer individual components for brokers to run their business, which is extremely cost and labor intensive. Brokermate sought to change that by being the first to combine all the essential tools a broker would need under one low cost web-based platform that was extremely fast and easy to use, even on a phone.

With such an innovate product, a modern interface along with friendly marketing materials were needed to mirror the brands forward-thinking approach. Most competitors in Brokermate’s space rely on dated visuals and complicated messaging that places the company’s egos at the forefront of the brand. The use of a simplistic but flexible logo, modern color palette, and inviting UI & UX with a mobile first mindset, helps Brokermate differentiate themselves from a ‘sea of sameness’.