Jun 2016 - Present


Financial Technology





The OTC (over-the-counter) Derivative market is cluttered with tech shops that offer individual components for brokers to run their business, which is extremely cost and labor intensive. Brokermate sought to change that by being the first to combine all the essential tools a broker would need under one low cost web-based platform that was extremely fast and easy to use, even on a phone.

With such an innovate product, a modern interface along with friendly marketing materials were needed to mirror the brands forward-thinking approach. Most competitors in Brokermate’s space rely on dated visuals and complicated messaging that places the company’s egos at the forefront of the brand. The use of a simplistic but flexible logo, modern color palette, and inviting UI & UX with a mobile first mindset, helps Brokermate differentiate themselves from a ‘sea of sameness’.

Main Menu UI screen
UI screens for financial technology platform
Main Menu icon set
Functionality icon set
Secondary icon set
Quick start guide illustration
UI animation for branding
UI animation for new orders
UI animation for adjusting spread on offerings
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Business card design for Brokermate
Primary font in style guide
color swatches and value for style guide
Secondary font in style guide
Tablet view animation of Brokermate website
Logomark for Brokermate
Black polo shirt with Brokermate logo
Cube light for trade show with Brokermate branding


Product Manager
Ian Yogus - Grand Rapids, MI

System Architect
Scott Kidder - Muskegon, MI

Business Logic Development
Steve Crockett - Hudsonville, MI 

Back End Development
Chris Tongen - Grand Rapids, MI

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