A brand is most simply defined as the totality of all the interactions a person has with your business, and an “identity system” is the visual backbone of this brand. These systems tend to be what the outside world focuses on first, so being able to express the brand’s promises, message, and values in a clear and recognizable way is of outmost importance.

For Jaywark Construction, these elements work together to provide unity, consistency, and flexibility, and at the heart of this system, is a strong logo. A prominent logotype and mark were created to succinctly convey the company’s core purpose, “We are builders”.