BestBet
Visual Identity
Presentation
Motion Graphics
Logo
Investor Pitch Deck
Icon Set
App Prototype Demo
As the U.S. sports betting industry continues its rapid expansion, BestBet identified a timely opportunity to carve out a unique niche in the market. Inspired by the business model of travel aggregators like Travelocity, BestBet aims to become the go-to platform for bettors by comparing and showcasing the best real-time payouts from top online sportsbooks—giving users confidence that they’re always getting the most favorable odds.
Still in its conceptual phase, BestBet partnered with Cooley Designs to bring the vision to life by developing a bold visual identity, a dynamic app prototype demo video, and a compelling investor pitch deck—each crafted to clearly communicate the brand’s value proposition and help secure pre-seed capital.
Primary logo lockups
Social media Icons
Color scheme
The logo merges the two “B” letters from BestBet and combines it with a subtle gesture of confidence—drawing inspiration from the universal “okay” hand sign to reflect trust and assurance. Paired with a vibrant green color palette that evokes energy and monetary growth—positioning BestBet as both innovative and credible in a crowded marketplace.
Presentation slides
The investor pitch deck highlights market opportunities, user demographics, and financial projections, effectively communicating BestBet's value proposition to potential stakeholders.
Product UI screens
The app interface was designed for intuitive navigation with emphasis on real-time odds comparison, allowing users to effortlessly bet with confidence. The product demo showcases a seamless betting process, from selecting a game, placing a wager, to locking in a bet.
Custom icon set
Product demo
