BestBet
Visual Identity
Presentation
Motion Graphics
Logo
Investor Pitch Deck
Icon Set
App Prototype Demo
Inspired by the model of travel aggregators, BestBet was conceived as a simpler way for sports bettors to compare real-time payouts across leading online sportsbooks and identify the best available odds.
Still in its conceptual stage, BestBet partnered with Cooley Designs to bring the idea to life through a bold visual identity, investor pitch deck and app prototype demo. Together, they created a tangible expression of the brand and its value proposition to support the pursuit of pre-seed investment.
Primary logo lockups
Social media Icons
Color scheme
The logo combines the two “B” letterforms in BestBet with a subtle reference to the universal “okay” hand gesture, reinforcing confidence and assurance. A vibrant green palette adds energy while referencing the financial nature of the product, creating an identity designed to feel both approachable and credible.
Presentation slides
The investor pitch deck brings the business concept to life through market data, user demographics, financial projections and product visuals, creating a clear and compelling story for potential investors.
Product UI screens
To demonstrate how BestBet could work in practice, key app screens and a motion prototype were created to visualize the user journey, from comparing odds and selecting a game to placing and confirming a wager.
Custom icon set
Product demo
