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Celsius Studio

Turning up the volume for a brand that thrives on energy

A dancer in mid-air with arms and legs extended against a violet background. The Celsius icon intersects the dancer, adding a dynamic and modern visual element.
Client –

Celsius Studio

Design services provided –

Brand Identity
Print
Marketing Materials

Deliverables –

Logo
Brand Guidelines
Corporate Stationery
Promotional Items
Vehicle Wrap

Visual storytelling with heat and heart

Celsius Studio was created to bring a bold, energetic perspective to photography and video. Working across industries ranging from fashion and food to interior design, the studio needed an identity that could capture its creative personality while standing apart from the typical production house aesthetic.

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Cooley Designs developed a vibrant visual identity built around color, movement and the energy behind the Celsius name.

Logo mockup sketches

Photo of scattered pages from a sketchbook featuring different hand drawings of the letter C in various styles.

Logo inspiration

Visual conveys the inspiration behind the Celsius logo, which is formed from combining a camera, thermometer, and the degree Celsius symbol.

Logo construction

Layout illustrates the construction of the logo mark by combining and intersecting basic shapes resulting in symmetrical C that is rotated 45° with a dot in the upper right corner.

Primary logo lockups - vertical

Color variation of logo mark with a magenta and orange gradient and name in black on a white background.
Color variation of logo mark with a magenta and orange gradient and name in white on a violet background.
Color variation of a white logo mark and name on a magenta and orange gradient background.
Color variation of logo mark with a magenta and orange gradient and name in white on a black background.

Secondary logo lockup - horizontal

Social media icon

Secondary horizontal logo lockup with the logo mark to the left of the name.
Standalone icon for social media in a magenta and orange gradient.

Color scheme & brand values

Color palette displaying four overlapping colored circles that ties the company’s colors into their brand personality: Vibrant (orange), Stimulating (magenta), Creative (violet), and Modern (black). Each circle includes specific Pantone, CMYK, RGB, and HEX color values.

Color scheme & brand values

Options and specifications for creating the Celsius gradients.

Designing a brand that radiates energy

The Celsius identity centers on a distinctive mark that combines three ideas: a camera, thermometer and the degree Celsius symbol. Rotated at a 45-degree angle, the resulting “C” creates a simple, recognizable symbol with a direct connection to both the studio’s name and its craft.

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A vibrant palette of orange, magenta and violet brings energy to the system, while bold gradients and duotone photography create a flexible visual language that carries consistently across stationery, promotional materials, vehicle graphics and brand guidelines.

Corporate stationery

A collage featuring the Celsius branded letterhead, business cards, and envelope. Design demonstrates appropriate branding methods using contrasting white and gradient backgrounds with the logo and tagline: reveal your inner awesome.
Close-up of the back of the letterhead featuring the white Celsius icon, name, and tag line against a gradient background.
A silhouette of a person stands next to large lighting equipment and screens in a photography studio. The scene is bathed in a vibrant violet and orange gradient, creating a dramatic and creative atmosphere, along with demonstrating photo treatments to properly convey the brand.
Close-up of a person operating a professional film camera rig with various attachments and wires. The scene is bathed in a vibrant violet and orange gradient, creating a dramatic and creative atmosphere, along with demonstrating photo treatments to properly convey the brand.
Floating business cards featuring the Celsius logo, contact information, and tagline.

Promotional gear

Collage of Celsius branded promotional gear including a black long sleeve t-shirt, violet baseball cap, and a black Lego camera.

Vehicle wrap

Layout features back and side views of a van wrapped in Celsius branded graphics, including photography, logos, and tagline.

Brand guidelines

Cover design for the Celsius Brand Guidelines showcasing three stacked black booklets in a sleek and professional look.
Celsius Brand Guidelines. Left page: Brand Overview. Right page: Table of contents.
Celsius Brand Guidelines. Left page: Logo spacing. Right page: Incorrect logo usage.
Celsius Brand Guidelines. Left page: Typography Intro. Right page: Primary Font.
Celsius Brand Guidelines. Left page: Visual of the brand’s personality traits. Right page: Photo & video usage.
Open spread of the brand guidelines booklet showcasing the front and back cover.
Next Project
Front cover of a square brochure on top of a brightly colored blue and purple gradient background branded for a fintech app.
IDENTITY
PRINT
DIGITAL
BROKERMATE
Closeup of packaging highlighting a gold metallic plaque branded for a luxury swimwear company.
IDENTITY
PACKAGING
PRINT
KOMPLIQUÉ
Let’s work together
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Let’s work together

Tell me about your project. Let’s collaborate and make it a success.
jc@cooleydesigns.com

(248) 342-4259