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Brokermate

Designing simplicity in a complicated industry

Front cover of a square brochure with Brokermate Logo and branding that has a tagline beneath reading: One App to Run Your Entire Brokerage.
Client –

Brokermate

Design services provided –

Brand Identity
Print
Web

Deliverables –

Brand Identity
Business Cards
Brochure
Website
App UI

Contributors –

Jason Cooley, Designer
Ian Yogus, Product Manager
Chris Tongen, Back End Development
Steve Crockett, Business Logic Development
Scott Kidder, System Architect

Cutting through the noise

The OTC derivatives space is notoriously fragmented—filled with outdated tech stacks and piecemeal solutions that create more complexity than clarity. Brokers are forced to juggle multiple systems, vendors, and tools just to run their day-to-day operations, leading to higher costs, inefficiencies, and missed opportunities. Brokermate set out to break that cycle with a single, all-in-one platform that brings simplicity, speed, and accessibility to an industry long overdue for innovation.

Logo Animation

Animated logo for Brokermate with a modern symbol featuring layered lines that create a three-dimensional effect representing an abstract interpretation of the letters B and M combined, and the name Brokermate in a modern font on the right.

Logo color combinations

Color scheme

Layout shows two variations of using the Brokermate logo. One is colored with the logo mark in a blue and purple gradient and name mark in black, the other is reversed with the logo in white on a gradient background.
Color palette that features Brokermate’s three main colors ranging from blue to purple, along with Hex, RGB, and CMYK values to create the gradient.

Business cards

Brochure

A stack of professional business cards with a striking blue and purple gradient design. The top card showcases the company logo, name Brokermate, and contact information. A single card is angled to reveal the logo on the back.
An inside spread of a completely unfolded square brochure with Brokermate branding that highlights product functionality of the app.

Corporate event shirts

A black polo shirt featuring the Brokermate logo on the chest and sleeve is displayed against a blue and purple gradient background with the logo mark as overlay.

A brand that reflects the product

With a product that’s clean, intuitive, and disruptive by design, Brokermate needed a brand to match. Drawing inspiration from the platform’s ease of use and mobile-first functionality, the visual identity leans into simplicity without sacrificing impact. A flexible logo system, modern color palette, and confident yet clear messaging come together to set Brokermate apart from the crowded, ego-driven look of competitors. UI elements and layouts were designed with clarity and approachability in mind, making even complex tools feel inviting and usable.

Website Demo

Custom icon set

App UI

A grid of 25 white outlined icons on a black background that includes symbols representing business, technology, and finance that were specifically created for the app.
Closeup of the Brokermate trading app interface on a smart phone. The screen demonstrates functionality for brokerages in viewing details of previously made client trades.

App interfaces

A collection of Brokermate app interface designs displayed diagonally showing various screens like charts, lists, settings, and navigation menus with branded themes and layouts.

Standing out in a sea of sameness

The result is a brand that doesn’t just look modern—it feels like the future of the industry. From its crisp visual language to its streamlined digital experience, every touchpoint reinforces Brokermate’s mission: to empower brokers with better tools, fewer headaches, and more freedom. In a market defined by clutter and complication, Brokermate’s design cuts through the noise and signals a smarter, simpler way forward.

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