Brokermate
Brand Identity
Print
Digital
Brand Identity
Business Cards
Brochure
Website
App UI
Jason Cooley, Designer
Ian Yogus, Product Manager
Chris Tongen, Back End Development
Steve Crockett, Business Logic Development
Scott Kidder, System Architect
The OTC derivatives industry is complex and fragmented, often requiring brokers to navigate multiple systems, vendors and tools just to manage day-to-day operations. Brokermate set out to simplify that experience with a single platform designed to bring greater clarity, efficiency and accessibility to the brokerage process.
The challenge was to create a brand that could make a highly technical product feel straightforward and approachable while standing apart in a traditionally conservative industry.
Logo Animation
Logo color combinations
Color scheme
Business cards
Brochure
Corporate event shirts
Brokermate’s identity was built around the same principles as the product itself: simplicity, clarity and ease of use. A distinctive logo, vibrant blue-to-purple palette and clean visual language create a modern, approachable presence that stands apart from the more conventional aesthetics of the financial industry.
That visual system extends across print and digital applications, creating a consistent brand experience from business cards and marketing materials to the website and product interface.
Website Demo
Custom icon set
App UI
App interfaces
The resulting identity gives Brokermate a distinctive and cohesive presence across every application. From the visual identity and marketing materials to the digital product experience, each element works together to make a complex offering feel more accessible and easier to understand.
The result is a brand that reflects Brokermate’s core promise: bringing greater simplicity and clarity to a complicated industry.
