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Kompliqué

Designed to captivate

A sleek black box with a gold letter K on top and a dark crocodile skin texture on the right side. It features a small gold plaque engraved with the name mark Kompliqué on the side. The box is set against a dark background.
Client –

Kompliqué

Design services provided –

Visual Identity
Print
Packaging

Deliverables –

Logo
Gift Box
Catalog
Lookbook
Business Cards

Contributors –

Jason Cooley, Design (Zurich, Switzerland)
Despino Filios, Product Design & Manufacturing (Petropolis, Brazil)
Juanjo Molina, Photographer (Barcelona, Spain)
Bufkor, Package Manufacturing (North Tonawanda, New York)
Impact Binders, Binder Manufacturing (Warwick, New York)
The Cove at Atlantis, Photoshoot Location (Paradise Island, Bahamas)

Unapologetically opulent

In a marketplace filled with playful, beach-inspired branding, Kompliqué set out to create something distinctly different. Specializing in high-end swimwear crafted with Italian silk, 18-karat gold accents and genuine Swarovski crystals, the brand needed an identity that reflected the same level of craftsmanship and refinement.

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Every detail, from the logo and business cards to the packaging and supporting materials, was designed to create a cohesive luxury experience and leave a lasting impression.

Logo lockups

Logo with a large stylized black letter "K" appears above the word "Kompliqué" in black text on a white background.
Logo with a large stylized gold letter "K" appears above the word "Kompliqué" in gold text on a black background.

Business Cards

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An arrangement of black suede business cards with gold foil accents are displayed on a gold surface. The cards feature a stylized "K" logo and minimalist text.

Logo plaque

Close-up of a a gold square metal plaque with a logo with the letter "K" and the word "Kompliqué" placed on a crocodile textured black surface.

A system that reflects the artistry

The visual identity was built around a bold, minimal “K” with a distinctive abstract cut that creates a sense of modern sophistication. A restrained black-and-gold palette establishes the foundation, while premium materials and finishes bring the brand to life through touch as well as sight.

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Plush black suede business cards with gold foil, crocodile-textured packaging, velvet-lined compartments and custom metallic plaques extend that language across the experience. The product catalog and lookbook carry the system forward through foil detailing, layered finishes and immersive layouts designed to showcase the craftsmanship behind the collection.

Gift Box - closed

A sleek black box with a gold letter K on top and a dark crocodile skin texture on the right side. It features a small gold plaque engraved with the name mark Kompliqué on the side. The box is set against a dark background.

Gift box manufacturing specifications

Closed front and top view schematics of a promotional gift box design containing product dimensions and material specifications.
Opened front and top view schematics of a promotional gift box design containing product dimensions and material specifications.
Top view schematics of a catalog sleeve design containing product dimensions and material specifications.
Top view schematics of a catalog sleeve buckle with snap design containing product dimensions and material specifications.

Gift Box - open

A luxurious garment with golden embroidery and turquoise patterns is elegantly folded inside an open black textured gift box. The box also contains a black pocket that buckles around a sleek black catalog insert. The setup rests on a dark fabric surface.

Product catalog - closed

A black envelope embossed with a gold K and the Kompliqué name mark beside a gold metallic printed catalogue with a large embossed K sits on a crocodile textured gift box case.

Product catalog - open

Open book on a black textured surface, featuring a photo of a woman in an elegant white dress at sunset which is framed with a thin gold foil line. Her hair is tousled by the wind. A black sleeve with the Kompliqué logo is partially visible beside the book.

An immersive brand experience

The finished identity creates a cohesive brand experience that reflects the quality and attention to detail behind the garments themselves. From the shimmer of gold foil to the texture and weight of the packaging, every touchpoint reinforces the same sense of craftsmanship, sophistication and exclusivity.

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Together, the identity, packaging and supporting materials give Kompliqué a distinctive presence designed to feel considered at every interaction.

Lookbook

A luxurious photo album with a black textured cover and gold emblem is partially open, revealing colorful pages with a beach scene. It rests on a dark cloth background, highlighting its elegant and sophisticated design.

Lookbook Spread

Layout of a lookbook spread showing a group shot of women in swimwear and patterned cover-ups posing by the shore. The clear blue sea and sunny sky form the backdrop. The left side shows a close-up of a woman with long hair in black and white. A gold logo and text overlay the image communicating the product line series name.
An open 3-ring binder displays a group shot of women in swimwear reclining on a lounge chair against a sunset beach backdrop.

Lookbook layouts

A collage of layouts featuring the swimwear’s various product lines, fabric swatches, and size specifications.
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Let’s work together
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Let’s work together

Tell me about your project. Let’s collaborate and make it a success.
jc@cooleydesigns.com

(248) 342-4259