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Kompliqué

Designed to captivate

A sleek black box with a gold letter K on top and a dark crocodile skin texture on the right side. It features a small gold plaque engraved with the name mark Kompliqué on the side. The box is set against a dark background.
Client –

Kompliqué

Design services provided –

Visual Identity
Print
Packaging

Deliverables –

Logo
Gift Box
Catalog
Lookbook
Business Cards

Contributors –

Jason Cooley, Design (Zurich, Switzerland)
Despino Filios, Product Design & Manufacturing (Petropolis, Brazil)
Juanjo Molina, Photographer (Barcelona, Spain)
Bufkor, Package Manufacturing (North Tonawanda, New York)
Impact Binders, Binder Manufacturing (Warwick, New York)
The Cove at Atlantis, Photoshoot Location (Paradise Island, Bahamas)

Unapologetically opulent

In a marketplace saturated with playful beachy branding, Kompliqué established a distinct presence rooted in indulgence and intention. Specializing in high-end swimwear, the brand’s garments feature Italian silk, 18-karat gold accents, and genuine Swarovski crystals. The visual identity needed to reflect that same level of refinement. Every detail, from the logo to the packaging, was thoughtfully designed to elevate the experience and leave a lasting impression.

Logo lockups

Logo with a large stylized black letter "K" appears above the word "Kompliqué" in black text on a white background.
Logo with a large stylized gold letter "K" appears above the word "Kompliqué" in gold text on a black background.

Business Cards

‍

An arrangement of black suede business cards with gold foil accents are displayed on a gold surface. The cards feature a stylized "K" logo and minimalist text.

Logo plaque

Close-up of a a gold square metal plaque with a logo with the letter "K" and the word "Kompliqué" placed on a crocodile textured black surface.

A system that reflects the artistry

To honor the design behind each garment, the brand system was built on luxurious, tactile storytelling. The Kompliqué logo—a bold, minimal “K” with a distinctive abstract cut—sets a tone of modern sophistication. Business cards were produced on plush black suede stock with gold foil accents. The signature gift box opened like a keepsake, with crocodile-textured gloss, velvet-lined compartments, and metallic plaques that added a sense of dramatic reveal. The product catalog and look book continue this visual language with foil detailing, layered finishes, and immersive layouts created to make a statement in both showrooms and buyer presentations.

Gift Box - closed

A sleek black box with a gold letter K on top and a dark crocodile skin texture on the right side. It features a small gold plaque engraved with the name mark Kompliqué on the side. The box is set against a dark background.

Gift box manufacturing specifications

Closed front and top view schematics of a promotional gift box design containing product dimensions and material specifications.
Opened front and top view schematics of a promotional gift box design containing product dimensions and material specifications.
Top view schematics of a catalog sleeve design containing product dimensions and material specifications.
Top view schematics of a catalog sleeve buckle with snap design containing product dimensions and material specifications.

Gift Box - open

A luxurious garment with golden embroidery and turquoise patterns is elegantly folded inside an open black textured gift box. The box also contains a black pocket that buckles around a sleek black catalog insert. The setup rests on a dark fabric surface.

Product catalog - closed

A black envelope embossed with a gold K and the Kompliqué name mark beside a gold metallic printed catalogue with a large embossed K sits on a crocodile textured gift box case.

Product catalog - open

Open book on a black textured surface, featuring a photo of a woman in an elegant white dress at sunset which is framed with a thin gold foil line. Her hair is tousled by the wind. A black sleeve with the Kompliqué logo is partially visible beside the book.

An immersive brand experience

The final result is a brand presence as rich and intentional as the garments themselves. Each touchpoint invites the audience into a world of luxury, from the shimmer of gold foil to the texture of a debossed binder in hand. Kompliqué isn’t just a label. It’s a fully realized experience that blends visual identity and tactile expression in a way that feels exclusive and unforgettable. More than a statement, it creates a connection that lingers long after the first reveal.

Lookbook

A luxurious photo album with a black textured cover and gold emblem is partially open, revealing colorful pages with a beach scene. It rests on a dark cloth background, highlighting its elegant and sophisticated design.

Lookbook Spread

Layout of a lookbook spread showing a group shot of women in swimwear and patterned cover-ups posing by the shore. The clear blue sea and sunny sky form the backdrop. The left side shows a close-up of a woman with long hair in black and white. A gold logo and text overlay the image communicating the product line series name.
An open 3-ring binder displays a group shot of women in swimwear reclining on a lounge chair against a sunset beach backdrop.

Lookbook layouts

A collage of layouts featuring the swimwear’s various product lines, fabric swatches, and size specifications.
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Let’s work together

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Let’s work together

Tell me about your project. Let’s collaborate and make it a success.
jc@cooleydesigns.com

(248) 342-4259