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Jaywark Construction

Branding that’s built to last

Close-up of a yellow construction hard hat with featuring a black logo mark on the front and name mark reading Jaywark Construction Inc. on the side.
Client –

Jaywark Construction Inc.

Design services provided –

Visual Identity
Print

Deliverables –

Logo
Visual Identity Guidelines
Stationery
Vehicle Graphics

Crafting a brand as solid as the homes they build

Jaywark Construction is a residential builder known for crafting high-quality, custom homes that reflect the unique vision of each client. To match the strength and precision of their work, Jaywark needed a visual identity that communicated craftsmanship, reliability, and attention to detail. The goal was to create a brand system that would feel just as strong on a job site as it does in a client’s hands, building recognition across every touchpoint.

Logo Inspiration

The image shows the formula for the inspiration behind the idea of the logo. A capital letter J followed by a plus sign, then a hammer, which than equals a modified letter J that uses negative space to reveal the silhouette of a hammer inside it.

Logo construction

A yellow letter J designed with geometric shapes, including circles and lines, on a light gray grid background. The circles overlap at different points on the letter, creating precise cuts in a technical drawing style.

Logo Lockups

Color variation of the Jaywark logo in black on a yellow background color.
Color variation of the Jaywark logo in yellow and white on a black background color.
Color variation of the Jaywark logo in yellow and white on a dark grey background color.
Color variation of the Jaywark logo in black on a white background color.

Color Scheme

A color palette featuring four branded colors for Jaywark containing candlelight yellow, black, charcoal grey, and white. Each box includes RGB values, CMYK values, hex codes, and Pantone references.

Typography

Typography guideline that showcases both regular and bold variations of Century Gothic as the chosen supporting typeface.

A visual system that works as hard as they do

The new identity system combines bold design with functional clarity. The logo mark, a stylized “J” with a hammer silhouette, highlights Jaywark’s hands-on expertise. The strong sans-serif name mark reinforces a no-nonsense, trustworthy presence. Supporting typography is simple and legible, ideal for signage and blueprints, while a neutral color palette conveys timelessness and durability. From branded workwear and business cards to vehicle graphics and carpenter pencils, every detail reinforces the brand’s commitment to quality craftsmanship. The result is a visual system that feels durable, dependable, and recognizable as the homes they build.

Graphic Pattern

Abstract yellow and black pattern seamlessly interlocks geometric shapes derived from the J logo mark. The name mark is written in white text on the lower left against a black background.

Business Card

Layout featuring the front and back of a business card on a concrete surface. One is black with a bold yellow graphic and JANWARK CONSTRUCTION in yellow and the other side is in white with the logo and contact details in black.

Vehicle Graphics

Side view of a black pickup truck with the Jaywark logo mark in yellow and the name mark in white displayed on the passenger side doors.
A close-up of an architectural blueprint for a house with technical details in dark grey. The Jaywark logo appears in yellow text in the bottom left corner.

Workwear

A close-up of a black zip-up jacket with a white Jaywark name mark on the chest and a yellow J logo on the shoulder, set against a bright yellow background.
Aerial view of construction workers in helmets spreading cement to create a structural foundation, partially revealing the large white J logo mark painted on the surface. The scene is in black and white.

Stationery

Construction-themed collage of a Jaywark branded stationery set including letterhead, business cards, envelope, pencil, and architectural drawing storage tube, on top of a black and white blueprint background.
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Let’s work together

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Let’s work together

Tell me about your project. Let’s collaborate and make it a success.
jc@cooleydesigns.com

(248) 342-4259