Meet the Designer Behind the Strategy at Cooley Designs

Behind the work

Experience you can count on.

I’m Jason Cooley, a senior graphic designer with more than 20 years of experience helping organizations communicate through thoughtful, effective design. My career has taken me through agency, in-house and freelance environments, giving me the opportunity to work with businesses of all sizes across a wide range of industries.

What I’ve learned along the way is that great design depends on more than creative ability. It requires listening, asking the right questions and understanding what really matters before deciding what something should look like. I bring that perspective to every project, along with the reliability and attention to detail that come from decades of doing the work.

Design Philosophy

Good design starts with good decisions.

The strongest work comes from understanding the problem before trying to solve it. I believe in questioning assumptions, considering different perspectives and making thoughtful decisions before design begins.

The goal isn’t simply to create something a client loves. It’s to create something that communicates clearly, feels true to the brand and connects with the people it’s meant to reach.

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Graphic of text treatment to 20+ years of experience.

My experience spans brand identity, packaging, print, presentations, marketing campaigns, illustration and other forms of visual communication. I’ve worked with startups finding their footing, established organizations evolving their brands and teams that simply need an experienced designer they can trust to get the work done right.

That range has made me adaptable without losing sight of what matters: understand the challenge, respect the brand and create work that serves a purpose.

See how the process works

Reviews

Jason was wonderful to work with. We are a small, fast-moving start-up looking to do big things with data and AI and needed a slide deck to showcase our future and visually show complex ideas in a way that was easy to understand. Jason was able to take our ideas, collaborate with others, and create a beautiful slide deck that will help propel us forward.

Jane Newton, MSC

Head of Operations at Tallywell

People kept asking about my vision for our brand, and I could only come up with broad adjectives to describe what was in my mind’s eye. Jason brought it all to life by building out vague ideas into something solid, unique, identifiable, and elegant. We went back to Jason again and again for more work as we built on our business, brand, and marketing strategy.

Rebecca Garvey, CFP

Private Wealth Advisor at Frattallone Wealth Partners

Have something worth getting right?

Whether you’re building something new or improving what already exists, let’s create work that communicates clearly and feels right for your brand.

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Let’s work together