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Frattallone Wealth Partners

A complete brand evolution for a firm on the rise

Golden calligraphic letter F mounted on a light gray wall. Soft shadows of leaves are cast over the textured wall, adding a natural element to the minimalist design.
Client –

Frattallone Wealth Partners

Design services provided –

Visual Identity
Print
Packaging

Deliverables –

Logo
Visual Identity Guidelines
Brochure
Mailer Box

Crafting a boutique brand for discerning clientele

Formerly Frattallone Wealth Management Group, the firm had grown to a point where its existing identity no longer fully reflected its boutique-level service, specialized expertise and high-net-worth clientele.

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The transition to Frattallone Wealth Partners created an opportunity for a new visual identity that would elevate the brand, reflect its comprehensive approach and distinguish it in a competitive financial landscape.

1st round - rough mockups

A sketchbook page featuring different hand drawings of the letter F in various fonts and styles. A pencil rests diagonally across the page.

2nd round - refined concepts

Five stylized letter F logos in various ornate fonts are displayed on a plain background. Each F has unique embellishments, showcasing different typographic styles.

3rd round - finalized logo

Logo for Frattallone Wealth Partners in three variations. The design features an elegant calligraphic F with the company name below it. The colors are gold on black, gold on white, and black on gold backgrounds.

An identity that inspires trust

The new visual identity reflects the trust and personalized service at the heart of the client experience. An elegant calligraphic “F” creates a distinctive monogram, with flowing forms that convey flexibility, confidence and sophistication. The connected wordmark reinforces the firm’s commitment to partnership and ongoing support.

Interior Reception

Frattallone Wealth Partners gold logo behind the marble reception desk.

Building Exterior Close-up

Monument Sign

Frattallone Wealth Partners gold logo on the exterior of the office building.
Frattallone Wealth Partners branded monument sign outside the office.

Brand guidelines

A layout featuring various pages from Frattallone Wealth Partners brand guidelines. Pages include logo lockups, color, typography, patterns, and conceptual brand mockups.

Color palette

Pattern

A color palette with three rows for gold, charcoal grey, and white. Each row includes RGB values, CMYK values, and hex codes.
A seamless pattern derived from the letter mark featuring elegant, interwoven swirls and loops in a dark gray, flowing across a charcoal background. The design creates a sophisticated and classic appearance, perfect for backgrounds or wallpapers.

Folder

Business card

Elegant closeup of a folder featuring a gold foil logo with a stylized F and the text Frattallone Wealth Partners embossed on a heavy weight paper.
A layout of the front and back of a business card are mocked up on a gold background. The top card is charcoal grey with the logo in gold foil, while the bottom card is white, with the letter mark and contact details printed in gold.

Brochure

Rendering of the inside spread of an unfolded square cross brochure. Panels features names, credentials, and photos of Frattallone representatives. The layout features a sleek, modern design with a grey and gold color scheme.

Front cover

1st fold

The front cover of the brochure displays the Frattallone Wealth Partners logo in gold on a dark grey background. Text below reads, Over 100 years of combined experience.
Inside spread illustrates the first unfolding of the brochure to reveal the a company member, highlighting her experience and also features a quote.

2nd fold

3rd fold

Inside spread illustrates the second unfolding of the brochure to reveal another company member, highlighting her experience which also features a quote.
Inside spread illustrates the third unfolding of the brochure to reveal another company member, highlighting her experience which also features a quote.

4th fold

Back cover

Inside spread illustrates the fourth and last unfolding of the brochure to reveal a panel featuring two more company members, while the center panel highlights client ratings.
The back cover features a group photo of all the members standing and smiling. They are well-dressed in business attire. The logo and contact details for Frattallone Wealth Partners are displayed above them on a gray and gold background.

Mailer box

A luxurious box featuring the dark grey branded pattern on the background with a gold label on top that highlights Special Delivery From with the logo beneath it. The side panel mentions Powered by Ameriprise Financial.

Outside mailer box carton

Inside mailer box carton

A flat, unfolded package with a dark grey and gold color scheme demonstrates the outside design of the mailing box carton. It features a repeated cursive F pattern and the text Frattallone Wealth Partners and Since 1984.
Unfolded packaging represents the inside design of the mailing box carton, featuring the lettermark prominently against a gold background as a design element, with a slogan below it that reads: Securing your wealth, shaping your tomorrow. The Frattallone logo is displayed below.
Layout features a realistic rendering of the top of the branded mailing box against a gold background.
Layout showcases a isometric, close-up rendering of the mailing box, highlighting the craftsmanship and elegant details.
Rendering of the opened mailing box displays two branded Frattallone travel mugs with a bag of Starbucks coffee is centered in between, surrounded by white paper filler.
Close-up of two insulated Frattallone travel mugs, one in white the other in charcoal grey. Both mugs elegantly display the etched Frattallone logo.
Next Project
Hardcover book showcasing a collection of logos and marks from the Logo Portfolio.
IDENTITY
LOGO PORTFOLIO
Smiling man sitting in a chair looking at this phone with a bright green hooded sweatshirt that is branded for a sports betting app.
IDENTITY
PRESENTATION
UI
BESTBET
Let’s work together
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Let’s work together

Tell me about your project. Let’s collaborate and make it a success.
jc@cooleydesigns.com

(248) 342-4259