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Logo Portfolio

Crafting distinctive logos that stand the test of time

A coffee table book titled Logo Portfolio 2025 is centered on the front cover, while various black logos surround it. The book is placed on top a concrete surface, and the cover features a clean, modern design.
20 clients  /  25 years  /  Various markets

Curated collection featuring logos and marks that I have designed for 20 clients over the past 25 years

A logo is a story distilled into its simplest, most memorable form. Each design has been carefully crafted to capture the brand’s essence and leave a lasting impression.

A abstract geometric logo illustrates an isometric design of a continuous line that creates both the M and S lettering of the company’s initials.
Marc Smith
Interior designer
Stylized reversed logo with the word Jasper in a custom handwritten font. Above, a semi-circle features silhouettes of trees and curved lines, resembling a wooded landscape and sunset.
Jasper
‍Cannabis lifestyle brand
A sleek and modern logo featuring layered lines that create a three-dimensional effect representing an abstract interpretation of the letters B and M combined.
Brokermate
Brokerage software
A logo featuring the letters C, V, and R interconnected with a distinct diagonal line cutting through the middle which reveals a lightning bolt symbol in the negative space to give nod to company’s electrical roots.
CVR
Electrical engineering firm
Name mark shows the word BREEL with a distinct horizontal but through the top portion of the lettering. The top of the B creates a fish hook design that represents the nature of the business.
BREEL
‍Charter fishing
The name mark Celsius is displayed at the bottom of the logo with a rotated C that contains a dot in the upper right hand corner to create in icon that artistically combines a camera, thermostat, and Celsius symbol.
Celsius
Video production studio
A modern crest logo portraying a griffin’s head with flames to mimic the feathering around the head. Below, elongated letters SSG form the bottom shape of the shield.
Soldier Support Group
‍Military and veteran support services
Logo features the name Trade and Bully on opposite sides with a caricature of a gorillas head in the center that connects the two words.
Trade Bully
‍Foreign exchange trading platform
A logo featuring the words TAP Room in bold letters. The A in TAP is represented by a beer tap. A star and curved line appear below the word Room. The design is enclosed in a circle.
Tap Room
‍Brewery tasting room
Logo mark is created from the letter B that artistically symbolizes the okay hand gesture. Below the mark, the text reads bestbet.io in a modern font.
BestBet
Sports betting aggregator
A minimalist and modern interpretation of the letter K featuring a straight and angled line forming the diagonal part of the K.
Kompliqué
Women's luxury swimwear
Logo features the words True Bullion with TRUE in large bold letters, and BULLION in smaller letters beneath it. The E in TRUE is created from three stacked bullion bars.
True Bullion
Bullion exchange provider
Logo is comprised of an acronym of the company name and a white gear symbol centered above it with an angled perspective. The bold lettering for CMM is styled with aggressive angles and cuts.
Crossroads Mobile Maintenance
Onsite fleet vehicle services
Logo mark represents a propane flame symbol with a road running through the center that is created from negative space.
Propane Lane
Drive-through propane tank refill station
The name mark displays CMURC in bold lettering with the C at the end having increasingly longer dashes around it to convey acceleration.
Central Michigan University Research Center
‍Incubator for start-ups and small businesses
Minimalistic logo featuring the letter U that has three slanted bars at the top to create a 3D perspective which conveys steps to a building.
United Apartments
Student housing
A logo mark formed from a bold letter J that creatively uses negative space to reveal the silhouette of a hammer, giving it a minimalistic and contemporary appearance.
Jaywark
‍Residential and commercial construction
Logo created on a modern interpretation of a calligraphic F with Frattallone spelled below it in an elegant font.
Frattallone Wealth Partners
‍Investment management group
Next Project
Smiling man sitting in a chair looking at this phone with a bright green hooded sweatshirt that is branded for a sports betting app.
IDENTITY
PRESENTATION
UI
BESTBET
Aerial view of a business woman walking confidently on top of a pastel branded background a financial services business.
CASE STUDY
BRANDING
PRESENTATION
TRIAD

Let’s work together

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Let’s work together

Tell me about your project. Let’s collaborate and make it a success.
jc@cooleydesigns.com

(248) 342-4259